Step 1: Keep Your Sequence Concise

• Limit your cold email sequence to three emails total (initial email + two follow-ups)
• Response rates typically "fall off a cliff" after the third email

Step 2: Repurpose Your Initial Email Content

• Don't reinvent the wheel for follow-ups
• Reuse the core offer and value proposition from your first email
• Think of follow-ups as pieces of the same puzzle—not new messages

Step 3: Create Your First Follow-Up (Email #2)

1. Keep the same core offer as the initial email
2. Consider offering a tangible asset like:
   • A strategy document
   • A selection of resumes/CVs
   • A list of ideas specific to their business
3. Make the request simple and direct
4. Example: "I outlined a full YouTube strategy for you with ten video topics, thumbnail ideas, and script outlines. You don't mind if I share the strategy doc with you here?"

Step 4: Create Your Second Follow-Up (Email #3)

1. Focus on offering a video explanation of your solution
2. Keep it extremely short and direct
3. Make it easy to say "yes" to viewing your content
4. Example: "I recorded a quick video going over a YouTube strategy you can use to sign five high-ticket clients in the next 90 days. Mind if I share the video here?"

Step 5: Develop A/B Test Variations

1. For each email in your sequence, create at least one alternative version
2. Test significantly different approaches:
   • Ultra-short (one sentence) emails
   • Bullet-point formatting
   • Different opening styles
   • Varying levels of directness