In order to work out HOW to make this a success, it is a good idea to look at what we should do if we were NOT to make this a success.

Then do the opposite.

Here are the most common pitfalls that we see our customers make and avoiding these all will ensure you make cold email a successful acquisition channel for your business:

<aside> 1️⃣

Not having specific targeting

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Targeting is the foundation of a campaign. The targeting decides the script – not the other way around. You can target wide if your offer resonates well like that, but honing in and being specific / talking directly to that ICPs pain points will see an increase in metrics.

How do I scrape a new leads list?

<aside> 2️⃣

Not spending time going through training and learning the system

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Learning how the system works is a prerequisite for success. There is plenty of support available to achieve that. It will prevent basic mistakes.

<aside> 3️⃣

Not managing the inbox effectively

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This is arguably the number 1 most common pitfall. You should be responding to leads in a timely manner. You should be following up with leads multiple times till you get an answer. You should not be limiting yourself to the email inbox: ring them, connect on LinkedIn etc.