Before getting into this, it’s important to note that if something clearly isn’t working strategy wise it has to be changed.
What works on content to drive leads works on cold email. Same with ads. It is simply a different vehicle.
If you haven’t yet tweaked your campaigns, check this at the end:
Back on track.. cold email lead generation, just like any other form of marketing, has a lag when it comes to results. It’s not an overnight success from when you start campaigns.
Listen to it from Alex Hormozi himself:
https://www.youtube.com/shorts/-fqIeV_2fLE
This is the exact thing we seen with our client Josh Sprague..
Crickets for 2-3 months of optimizing campaigns then all of a sudden.. he generated a $4700 and a $27k order for his custom merchandise business, with a $200k contract in his pipeline.